• 1985 - Bridged the gap between medicine and esthetics by integrating estheticians into the medical office
• 1988 - Established a medically supervised "day spa" where estheticians train with a Dermatologist to promote overall wellness, while approaching the skin scientifically and hollistically
• 1989 - Introduced doctor-branded cosmecceutical products, including incorporating treatment products into cleansing and moisturizing regimens
• 1989 - Pioneered the use of Alpha Hydroxy Acids (AHA's) in professional skincare products
• 1992 - Introduced the Murad Recipe - incorporating antioxidants, hydrators, and anti-inflammatories in every formula
• 1995 - Considered the father of Internal Skincare®, with the introduction of internal supplements that forever changed the way that people looked at their skin
• 1997 - Awarded first of 17 patents representing breakthrough for addressing skin and general health
• 1998 - Introduced the potent antioxidant benefits of Pomegranate Extract and Gogi Berries in topical and Internal Skincare® products
• 2001 - Created Technoceuticals® combining the best of technology with cosmeceuticals and nutraceuticals
• 2003 - Introduced the Cellular Water Principle, a revolutionary, science-branded discovery linking cellular water loss to aging and disease
• 2003 - Pioneered the development of an inclusive approach to skincare, outlined in his book Wrinkle Free Forever
• 2005 - Developed a scientifically proven method for reducing cellulite and stretch marks, outlined in his book The Cellulite Solution
• 2006 - Established the Murad Inclusive Health Center, forever redefining healthcare